Read, reread and re-reread the brief. Discover what it’s really asking for.
Initial primary research.
Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.
Research analysis and more secondary research. Planning begins.
Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.
More planning, thus producing the creative brief…
And the big idea…
And a sh*t load of pin ideas.
Shitty first draft.
Consult mentor to help with direction.