Life of a Planner

Life of a Planner

The daily musings of a brand planner – Pinterest style.
Life of a Planner
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Read, reread and re-reread the brief. Discover what it’s really asking for.

Read, reread and re-reread the brief. Discover what it’s really asking for.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Research analysis and more secondary research. Planning begins.

Research analysis and more secondary research. Planning begins.

Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

More planning, thus producing the creative brief…

More planning, thus producing the creative brief…

And a sh*t load of pin ideas.

And a sh*t load of pin ideas.

Consult mentor to help with direction.

Consult mentor to help with direction.