Life of a Planner

Life of a Planner

The daily musings of a brand planner – Pinterest style.
Life of a Planner
More ideas from Life of a Planner
Read, reread and re-reread the brief. Discover what it’s really asking for.

Read, reread and re-reread the brief. Discover what it’s really asking for.

Initial primary research.

Initial primary research.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Research analysis and more secondary research. Planning begins.

Research analysis and more secondary research. Planning begins.

Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

More planning, thus producing the creative brief…

More planning, thus producing the creative brief…

And the big idea…

And the big idea…

And a sh*t load of pin ideas.

And a sh*t load of pin ideas.

Shitty first draft.

Shitty first draft.

Consult mentor to help with direction.

Consult mentor to help with direction.