My day

While most planners' days are far from typical, this board depicts as accurately as possible a 'typical day in the life' of a Perth brand planner.
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6.10pm – home time, baby!

6.10pm – home time, baby!

5.30pm – head back to the office to upload focus group transcripts. Bump into copywriter; have intense discussion about client X’s key message.

5.30pm – head back to the office to upload focus group transcripts. Bump into copywriter; have intense discussion about client X’s key message.

12.50pm – making sense of the 561 key ideas and concepts for client X, aka finishing up my post-it masterpiece.

12.50pm – making sense of the 561 key ideas and concepts for client X, aka finishing up my post-it masterpiece.

3pm – head buzzing. Take a walk to a nearby park to think things through. I wonder what would happen if…

3pm – head buzzing. Take a walk to a nearby park to think things through. I wonder what would happen if…

4pm – focus group for client Y.

4pm – focus group for client Y.

12.30pm – Ahhh. Coffee.

12.30pm – Ahhh. Coffee.

8.30am – put Gartner reminder in calendar. Respond to 8 emails received between 10pm last night and now; make a note to call recruitment agency back during ‘work hours.’

8.30am – put Gartner reminder in calendar. Respond to 8 emails received between 10pm last night and now; make a note to call recruitment agency back during ‘work hours.’

8am – peak hour traffic. Switch on the radio. Must remember to check out the new Gartner report tomorrow.

8am – peak hour traffic. Switch on the radio. Must remember to check out the new Gartner report tomorrow.

9am – agency WIP meeting. Would love a coffee right now.

9am – agency WIP meeting. Would love a coffee right now.

11am – client meeting in agency boardroom. Give presentation on value of Pinterest to their brand. Need coffee.

11am – client meeting in agency boardroom. Give presentation on value of Pinterest to their brand. Need coffee.

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