Work In Progress

This is the story of my application and how it developed, much like the process that an agency undertakes to respond to a brief...
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Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

Not enough info… Interview over coffee with Berlinda Morman, Strategic Planner at Marketforce.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

Read, reread and re-reread the brief. Discover what it’s really asking for.

Read, reread and re-reread the brief. Discover what it’s really asking for.

Research analysis and more secondary research. Planning begins.

Research analysis and more secondary research. Planning begins.

More planning, thus producing the creative brief…

More planning, thus producing the creative brief…

And a sh*t load of pin ideas.

And a sh*t load of pin ideas.

Consult mentor to help with direction.

Consult mentor to help with direction.

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