"Web content is the meat in the sandwich, not the icing on the cake." - Karen McGrane #ContentStrategy #webwriting

"Web content is the meat in the sandwich, not the icing on the cake.

'Don't shovel old content into the shiny new site.' Margot Bloomstein. #ContentStrategy

'Don't shovel old content into the shiny new site.

"Few people set out to produce content that bores, confuses and irritates users, yet the web is filled with fluffy, purposeless, annoying content." Erin Kissane #ContentStrategy #webwriting

"Few people set out to produce content that bores, confuses and irritates users, yet the web is filled with fluffy, purposeless, annoying content.

Most people come to the web for information, not for a complete document. They don’t want the user manual; they want instructions for the task they are doing. They don’t want the handbook; they want the answer to specific questions. They want usable, manageable pieces.

Most people come to the web for information, not for a complete document. They don’t want the user manual; they want instructions for the task they are doing. They don’t want the handbook; they want the answer to specific questions. They want usable, manageable pieces.

“Every sentence, every phrase, every word has to fight  for its life.” Crawford Kilian

“Every sentence, every phrase, every word has to fight for its life.

“We catch waffle from  each other like we catch  a nasty cold.” Tim Phillips

Waking up before my alarm goes off is my body’s way of telling me to stop kidding myself, I’m no longer in control, my job is its overlord.

“To emphasise your most important thought, let it stand alone.” Anonymous

“To emphasise your most important thought, let it stand alone.

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” Dr Seuss

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.

“If you have nothing  to say, say nothing.”   Mark Twain

“If you have nothing to say, say nothing.” Mark Twain

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