Introduction to E-Commerce

From technologies to processes, from to from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.

Seven Summits of Marketing Research | Fisher College of Business

Seven Summits of Marketing Research

Fundamentals of communication, P.R. and leadership

This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.

Marketing Communications

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.

Strategic Marketing

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.

Strategy, Marketing Plans and Small Organisations

This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).

Chapter 5: Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

Chapter Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

chapter 4 - Evaluating Opportunities in the Changing Marketing Environment


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chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

Seven Summits of Marketing Research | Fisher College of Business

Seven Summits of Marketing Research

Chapter 5: Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

Chapter Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

Marketing: A Practical Approach - Peter Rix Great resource and clear mapping of diploma and cert 4 units against chapters for easy reference.

™ We apply the science of learning to create innovative solutions to improve education outcomes around the world.

Strategic Marketing: Decision Making and Planning A great book by Peter Reed. Clear, relevant and practical.

Strategic Marketing

Fishpond Australia, Strategic Marketing: Decision Making and Planning by Peter Reed. Buy Books online: Strategic Marketing: Decision Making and Planning, ISBN Peter Reed

Essentials of Marketing - Jane Summers

Booktopia has Essentials of Marketing by Jane Summers. Buy a discounted Book with Other Items of Essentials of Marketing online from Australia's leading online bookstore.

Hospitality Marketing Management, 5th Edition (EHEP000094) - A great marketing book, better than many generic books, focusing on hospitality industry.

Hospitality Marketing Management, Edition - A great marketing book, better than many generic books, focusing on hospitality industry.

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