From technologies to processes, from to from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.
Seven Summits of Marketing Research
Educational Psychology - Chapter One
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.
Customer Relationship Management (CRM)
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).
Chapter Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)
chapter 4 - Evaluating Opportunities in the Changing Marketing Environment
chapter 3 - Focusing Marketing Strategy with Segmentation and Positioning
™ We apply the science of learning to create innovative solutions to improve education outcomes around the world.
Fishpond Australia, Strategic Marketing: Decision Making and Planning by Peter Reed. Buy Books online: Strategic Marketing: Decision Making and Planning, ISBN Peter Reed
Booktopia has Essentials of Marketing by Jane Summers. Buy a discounted Book with Other Items of Essentials of Marketing online from Australia's leading online bookstore.
Hospitality Marketing Management, Edition - A great marketing book, better than many generic books, focusing on hospitality industry.
Cengage Learning - Learning solutions, training and educational publishing - Overview
Dive Rite Case Study (content marketing)