Street, looking west from Avenue. Chrysler Building at top right, "News Tavern" "Goblet Bar" at lower right, ca. (Courtesy NYC Municipal Archives) Historic Photos From the NYC Municipal Archives - In Focus - The Atlantic
It was originally created as an advertisement in but garnered increasing recognition after the sign was left up. Eventually the "LAND" letters were removed; the Hollywood sign is now a registered trademark and is recognized around the world.