The first time I was asked to estimate my competitors' market share in detail I was stumped. I knew the products, could plan a project, interpret Australian Standards, write specs, prepare business plans and creative briefs, and I could analyse our own sales data until the cows came home. But how was I meant to know what everyone else was doing? If only I’d had some information on our competitors to support my guesswork. ==> Click through for five free ways to find market and competitor…
Market Research : Why you should plan before searching, and how to go about it
Let's talk market research. Are you thinking Don Draper behind a one-way window watching women talking about lipstick? Well forget that for a second, because there's more to knowing your market than after work whiskey tasting sessions in The Rocks. In this post I outline five steps to make your online searching more like productive work and less like time-wasting and stalking. More "hmmm, that's useful", less "ooh, squirrel!" Click to download your market research worksheet
Information is like Lego - it's easier to use when you can find the piece you need. So you need a way to store it - somewhere to 'put it away' so you can find it again. But the 'right' way to store it depends on how, and how often, you need to access it.
A blog for product managers who don't have a marketing background. You know your products backwards, but the 'management' bit is a bit daunting. You're know how to design and test your product, but deciding what to build and the marketing side of the launch process is a bit new to you. Head on over to www.crashorcreche.com. for tips on researching your customers and competitors and making the most of what you and your colleagues know.
Making the most of what you know #2: discover, create, share and put your knowledge to work
TL:DR version: Be curious. Engage and be engaging. Set your knowledge free. Make it easy to find. Build on it. Rinse. Repeat. Click to read the post for a system to build your own approach to growing and sharing your knowledge in the workplace.