[graphic]

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4mo
The Brand Identity – Graphic Design’s Greatest
“The colour palette is inspired by Max’s photographs,” Kevin Nowak, Creative Director of Vienna-based design studio Parterre tells us, recounting the thought process behind their identity for Vienesse photographer Max Manavi-Huber. “A lot of his photos are shot outside in nature,” Nowak continues, “so it was clear to use an earthy colour palette, and grey, brown uncoated papers for the stationary,” allowing the photographs themselves to take centre stage.