ATC2015 - Recruitment Is Marketing

The Largest Event For Corporate Talent Managers, HR Directors and Recruiters In The Southern Hemisphere. Our ninth annual ATC emphasised the three core elements of a successful recruitment marketing function: Content, Analytics, and Process & Technology.
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#ATC2015 Recruitment is marketing. How do we differentiate our employer brand, get it out there and build interest with prospective employees? What channels will provide the best ROI? Can we leverage our consumer brand? How can recruiters think and act more like marketeers to win the war for talent?

#ATC2015 Recruitment is marketing. How do we differentiate our employer brand, get it out there and build interest with prospective employees? What channels will provide the best ROI? Can we leverage our consumer brand? How can recruiters think and act more like marketeers to win the war for talent?

Kelly Quirk CEO, Harrier Human Capital during her ATC2015 session -  I Want to Dance with Somebody: Ensuring your employees and your brand are dancing to the same tune. In this keynote a panel of senior leaders from three of Australia’s largest employers will discuss the importance of developing and measuring employee engagement, how to align branding initiatives with business and HR strategies, and the reality of managing the daily business issues – positive and negative – that create bran

Kelly Quirk CEO, Harrier Human Capital during her ATC2015 session - I Want to Dance with Somebody: Ensuring your employees and your brand are dancing to the same tune. In this keynote a panel of senior leaders from three of Australia’s largest employers will discuss the importance of developing and measuring employee engagement, how to align branding initiatives with business and HR strategies, and the reality of managing the daily business issues – positive and negative – that create bran

Mike Bailen, Director of Recruiting, Eventbrite delivers the first keynote session of #ATC2015 - Totally Turning Recruitment on its Head at Zappos and Eventbrite. Both companies have shifted their recruiting efforts to a more proactive, relationship-based recruitment model. Zappos made headlines by moving towards a no job posting recruitment model and instituting their Insider Program. Without job postings, Zappos had to rethink how to market, attract and engage candidates.

Mike Bailen, Director of Recruiting, Eventbrite delivers the first keynote session of #ATC2015 - Totally Turning Recruitment on its Head at Zappos and Eventbrite. Both companies have shifted their recruiting efforts to a more proactive, relationship-based recruitment model. Zappos made headlines by moving towards a no job posting recruitment model and instituting their Insider Program. Without job postings, Zappos had to rethink how to market, attract and engage candidates.

Delegates share ideas at the ATC2015 - Recruitment Is Marketing

Delegates share ideas at the - Recruitment Is Marketing

Nicole Russom, Senior Organisational Psychology Consultant at cut-e Australia runs a breakout session at ATC2015 on how cut-e helped Sunglass Hut used assessment to boost their attraction and selection process.

Nicole Russom, Senior Organisational Psychology Consultant at cut-e Australia runs a breakout session at on how cut-e helped Sunglass Hut used assessment to boost their attraction and selection process.

Trevor Vas, Director of the ATC thanks the speakers, delegates and sponsors for participating in the ninth annual Australasian Talent Conference - Recruitment Is Marketing.

Trevor Vas, Director of the ATC thanks the speakers, delegates and sponsors for participating in the ninth annual Australasian Talent Conference - Recruitment Is Marketing.

Kevin Wheeler, Founder & Director, Future of Talent Institute closes the ninth annual ATC with his traditional fearless forecast session. Kevin focused on several talent disruptions that will change the recruiting and talent management equation in 2016 and beyond.

Kevin Wheeler, Founder & Director, Future of Talent Institute closes the ninth annual ATC with his traditional fearless forecast session. Kevin focused on several talent disruptions that will change the recruiting and talent management equation in 2016 and beyond.

Brie Mason, Employment Brands & Marketing Manager at Telstra discusses her experiences with gamification at the telco. Brie discussed how she convinced a risk-adverse organisation to do something very different, the game build, the results, and her learnings from the experience.

Brie Mason, Employment Brands & Marketing Manager at Telstra discusses her experiences with gamification at the telco. Brie discussed how she convinced a risk-adverse organisation to do something very different, the game build, the results, and her learnings from the experience.

Marketing

Jonathan Crossfield, Storyteller, Writer and Content Marketing Consultant teaches ATC2015 delegates the power of story in their recruitment marketing. Jonathan taught delegates how storytelling is not only unavoidable, it is also essential to any effective content or communications strategy to their candidates.

Jonathan Crossfield, Storyteller, Writer and Content Marketing Consultant teaches ATC2015 delegates the power of story in their recruitment marketing. Jonathan taught delegates how storytelling is not only unavoidable, it is also essential to any effective content or communications strategy to their candidates.

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