Prehaps this is a favourite because of the truly French flavor of its sound. Shoo.shoo.te. The word just rolls off the tongue pretty nicely, huh. This verb means to pamper, coddle or spoil someone. It basically refers to the act of giving a person special treatment or treating him or her with excessive affection. A related term is chouchou which is a term of endearment listen in one of my other articles. But don’t confuse with the word chuchoter, a verb that means ‘to whisper’.