Freya Walker: This shows Levi jeans life cycle. They take the environment into account, from the fields to transportation to the stores, Chemicals, water and about of fuel is all reduced to the minimum. Regular jeans use 42 litres to create but Levi Water
‘WATER-LESS’ JEANS // LEVI'S Monnie - I like these ads for Levi's waterless jeans as they're real eye openers to the amount of water used and how much is saved by not using it. And it's all for a good cause, you get to buy a nice pair of new jeans whilst sustaining the amount of drinking water on the planet, everyones a winner.
In celebration of Levi’s new water>less denim, this amazing installation is part of the Regent Street Windows Project. British architect Ian McChesney has completed a sculpture at the Levi’s flagship store on London’s Regent Street.
Levi's Waterless Jeans Monnie - When you put the figures this way its quite shocking how much water is used during clothing manufacturing. These adverts really do make people stand back and think wow, really!