Freshwater Worship, #conceptdesign for a #musicportal. The client liked Apples approach to iTunes, so reflected this in the design. Each section is laid out in a methodical way making it simple to #navigate. A novel use for selecting music genres was used to save space and overcrowding. TOP TIP: Use #whitespace to create emphasis on products. A #minimalistdesign helps a user to concentrate on the product or service rather than be distracted by the site itself.