Campaign Del Mar

Campaign Del Mar is the place to escape the hustle of day-to-day marketing that’s lacking a big idea and discover the power of marketing campaigns. We’re talking multi-channel, integrated marketing that takes your business to the next level.
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S2E8 - Why an anti-marketing approach can be so effective | Small business marketing strategy
In this episode, Mia Fileman and Jono Steedman (dietitian and nutritionist) talk about anti-marketing and why it works so well. They also discuss what else Jono uses in his marketing mix alongside his creative videos to market his small business.
8 traits of sticky brand rituals | Food marketing ideas and branding tips for startups
What is it that makes brand-specific rituals stick? See how big brands use rituals to enhance the consumption experience in this blog post. Use these 8 traits of sticky rituals to inspire new food marketing ideas and develop your next marketing campaign strategy.
8 ways to encourage customers to create marketing content for your business | UGC campaign ideas
By putting UGC (UGC) at the heart of the customer experience, brands can bring customers together while ensuring a deeper connection with their brand. Here are 8 ideas to create a UGC campaign for your small business. https://www.campaigndelmar.com/blog/examples-of-user-generated-content
How to use owned, paid & earned media channels for your startup | Startup marketing ideas
Learn about owned, paid, earned and borrowed media channels and why you need all three in your marketing mix to create a successful marketing campaign strategy for your startup. https://www.campaigndelmar.com/blog/paid-owned-earned-media
What's your brand personality? Choose from the 12 Brand Archetypes | Branding strategy tips
Find out what are brand archetypes, how you can use them as part of your brand strategy process to unlock your brand personality. https://www.campaigndelmar.com/blog/brand-personality-the-12-archetypes
6 tough-love marketing lessons startups need to hear | Small business marketing tips
I’m dishing out some tough love to female-founded small business owners but wrapping it in a warm hug. Read my six marketing lessons for startups and small business owners.
What's your brand personality? Choose from the 12 Brand Archetypes | Branding strategy tips
Find out what are brand archetypes, how you can use them as part of your brand strategy process to unlock your brand personality.
7 ways to stimulate creativity and overcome a creative block | Business tips for creatives
Beyond just taking a break, here are 7 ways I've learnt to stimulate creativity and overcome those pesky creative blocks that occur when you run a creative business. https://www.campaigndelmar.com/blog/7-practical-ways-to-stimulate-creativity-and-banish-your-creative-block
How to add an eCommerce revenue stream to your service-based business | Small business tips
The past couple of years have permanently altered the way we work, think and buy. It's the entrepreneurs who recession-proof their services through eCommerce today that will continue to thrive in challenging times. See our Commerce tips for small business owners.
Setting the Stage for Marketing Campaigns | Small business marketing
Before diving into marketing campaigns, it's important to have the right marketing foundations in place. Setting the Stage is an online mini-program that'll teach you how to use social media strategically, set up automated email funnels, use customer insights, and create high-converting landing pages.
Nail your Email Marketing Strategy in Less Than 4 Hours | Email marketing for small businesses
Uplevel your email marketing strategy with an online workshop with marketing strategist Mia Fileman. Learn email list building, email marketing automation, email sequences, and more easy-to-use email marketing tips. Work smarter, not harder by enrolling in the email marketing workshop. https://www.campaigndelmar.com/email-marketing-workshop
7 ways to stimulate creativity and overcome a creative block | Business tips for creatives
https://www.campaigndelmar.com/blog/7-practical-ways-to-stimulate-creativity-and-banish-your-creative-block
4 reasons small businesses should be running marketing campaigns
Where small businesses stand to benefit the most in levelling up their marketing game is by learning how to create, plan and implement market campaigns. They will be learning to create something purposeful, compelling and memorable.
What type of marketing campaign should you choose for your business? | Small business marketing tips
Marketing campaigns are an incredibly important element of your small business marketing plan but with so many types, knowing which type to use can be tricky. https://www.campaigndelmar.com/blog/types-of-marketing-campaigns
What's your brand personality? Choose from the 12 Brand Archetypes | Branding strategy tips
Find out what are brand archetypes, how you can use them as part of your brand strategy process to unlock your brand personality.