Small Business Marketing Tips

We help switched-on startup founders and small business owners create killer marketing campaigns and do more with less. Access our top small business marketing tips here.
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Practical inspirational marketing quotes | Small business marketing ideas
Download the Campaign Del Mar Wall Art Collection for marketing motivations that will move your brand forward while decorating your workspace.
Get better returns on your marketing efforts | Small business marketing ideas
Where you should focus your marketing efforts depends on what stage of business you are in. In this free resource, you will learn what activities are worth the return on effort, and what you can leave behind.
How to use owned, paid & earned media channels for your startup | Startup marketing ideas
Learn about owned, paid, earned and borrowed media channels and why you need all three in your marketing mix to create a successful marketing campaign strategy for your startup. https://www.campaigndelmar.com/blog/paid-owned-earned-media
How to gain Instagram followers for your business | Social media tips for small businesses
We have been told profusely not to focus on followers and likes regarding our social media marketing. However, the number of genuine followers your account has does actually matter. Here's why and how to gain Instagram followers for your business.
8 ways to encourage customers to create marketing content for your business | UGC campaign ideas
By putting UGC (UGC) at the heart of the customer experience, brands can bring customers together while ensuring a deeper connection with their brand. Here are 8 ideas to create a UGC campaign for your small business.
8 customer experience questions for brands | Marketing tips for small businesses
Learn how to improve the customer experience (CX) for your tourism brand with this Airbnb case study.
S2E10 - Where to invest your marketing spend | Small business budget tips
Where should you invest your marketing dollars? In this episode, Mia Fileman and Fiona Johnston chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget.
10 fad-free Marketing Tips the gurus don't want you to know | Smarter marketing for small businesses
When you get marketing advice from the right people, it can lead to incredible results for your business. Sign up to access our 10 Fad-Free Marketing Tips for small businesses including blogging, social media, and email marketing tips.
10 hidden secrets of celebrity CEOs and online business gurus | Small business marketing tips
Before investing in another online program to improve your small business marketing, see these 10 hidden secrets of celebrity CEOs and online business gurus.
7 ways to stimulate creativity and overcome a creative block | Business tips for creatives
Beyond just taking a break, here are 7 ways I've learnt to stimulate creativity and overcome those pesky creative blocks that occur when you run a creative business.
S2E7 - Video marketing | Tips for small businesses
With the rise of platforms like TikTok and Instagram that prioritise video, it is time for small business owners to consider creative video marketing. In this episode, Mia Fileman talks with Jono Steedman about his video marketing strategy.
Setting the Stage for Marketing Campaigns | Small business marketing
Before diving into marketing campaigns, it's important to have the right marketing foundations in place. Setting the Stage is an online mini-program that'll teach you how to use social media strategically, set up automated email funnels, use customer insights, and create high-converting landing pages. https://www.campaigndelmar.com/setting-the-stage-for-campaigns
Take this quiz to determine the right marketing campaign to create for your brand
Ready to plan a marketing campaign and get the ideas flowing? There are many different types of marketing campaigns, and deciding what type of marketing campaign you should plan is often the hardest part. Take our quiz to find out which type of marketing campaign is the best fit for your small business.
10 fad-free Marketing Tips the gurus don't want you to know | Smarter marketing for small businesses
When you get marketing advice from the right people, it can lead to incredible results for your business. Sign up to access our 10 Fad-Free Marketing Tips for small businesses including blogging, social media, and email marketing tips.
What's your brand personality? Choose from the 12 Brand Archetypes | Branding strategy tips
Find out what are brand archetypes, how you can use them as part of your brand strategy process to unlock your brand personality.