Behaviour Change Campaigns

Campaigns and initiatives designed to facilitate adoption of more positive behaviour and new habits.
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Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline – but using social media as part of the mix is relatively new.

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline – but using social media as part of the mix is relatively new.

Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior - Forbes

Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior

10 online games … with a social purpose

The healing game, SuperBetter. In this moving talk, McGonigal explains how a game can boost resilience -- and promises to add minutes to your life.

Social Norms & Social Networks: "It is very rarely that people act purely as indi­viduals. Most of our beha­viour is social – with family, friends, col­leagues or even strangers on the com­mute to work."  #climatechange #behaviourchange #socialmedia #campaigning #campaign

Social Norms & Social Networks: "It is very rarely that people act purely as indi­viduals. Most of our beha­viour is social – with family, friends, col­leagues or even strangers on the com­mute to work." #climatechange #behaviourchange #socialmedia #campaigning #campaign

Social media and behaviour change by Max St John, via Slideshare

Social media and behaviour change by Max St John, via Slideshare

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