Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High.   Davidson was appointed the task of embedding the school’s values and direction into their new brand.  Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

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