josef müller–brockmann, juni festkonzert, 1957 Brockmann was very fond of the typeface Akzidenz-Grotesk. A typeface that is under the lineal vox classification and the grotesque sub-category. He uses this typeface is almost all his work.
The "Swiss Poster" pictured is a sharp example of universal appeal in its logical and wholly unemotional approach to the display of information. The text is confined to four columns and there exists a subtle hierarchy with the copy going in a downward diagonal direction from left to right in order to guide the eye.