BrandDay.co

BrandDay.co is my consulting company. I deconstruct brands and help brand teams make them more inspiring. These are some of projects I've worked on where I have used a brand deconstruction and strategy process that I invented and first used in the US with Nike.
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Nestlé Soothers - BrandDay.co 's Brand Exploration Day played a key role in the reinvention of this brand

Nestlé Soothers - BrandDay.co 's Brand Exploration Day played a key role in the reinvention of this brand

Veet for Reckitt Benckiser - The brand definition process that was used for the positioning of this brand and the creation of the campaign idea is the BrandDay.co brand exploration day.  (Head of Planning at EuroRSCG)

Veet for Reckitt Benckiser - came up with the strategic positioning line 'what beauty feels like'. (Head of Planning at EuroRSCG)

Aerogard 'Summer Lovin' ad - strategy and repositioning. The brand definition process that was used is the BrandDay.co brand exploration day.

Aerogard 'Summer Lovin' ad - strategy and repositioning. (Head of Planning at EuroRSCG)

Innovation and brand exploration project. The brand exploration and definition process that was used is the BrandDay.co brand exploration day.

Innovation and brand exploration. (Head of Strategy and Innovation at Yello)

Innovation and brand exploration project. The brand definition process that was used is the BrandDay.co brand exploration day.

Boycott Nestle, before we all pay the ultimate price! This is a MUST read article! Nestle's Wet Dream: They Mark Up Water 53 MILLION Percent

Uncle Tobys - a two day innovation process for a new product development project. The brand exploration and definition process that was used is the BrandDay.co brand exploration day.

Uncle Tobys - I created a two day innovation process for a new product development project. (Senior Planner at Ogilvy)

Uncle Toby's Bodywise - strategy for repositioning, relaunch and re-design.  The brand definition process that was used is the BrandDay.co brand exploration day.

Uncle Toby's Bodywise - led strategy for repositioning, relaunch and re-design. (Senior Planner at Ogilvy)

Nestlé Soothers - repositioning, relaunch, redesign and inspiration that led to secret pop-up music concerts campaign in 2009.  The workshop process that was used to identify and guide the brand's positioning and behaviour is the BrandDay.co brand exploration day.

Nestlé Soothers - led strategy on repositioning, relaunch, redesign and secret pop-up music campaign (Senior Planner at Ogilvy)

Created the original branding, positioning and naming strategy for this new Science museum in Belfast as part of a rebranding project of the National Museums and Galleries of Northern Ireland.   The workshop process that was used in this project is the BrandDay.co brand exploration day.

Located in the Odyssey in Belfast, what a fantastic place fro children. Spent my first year living in Northern Ireland working here until I moved to Newtownstewart and the commute was just a little bit too far.

Nike Shox 'More Go' USA campaign 2003.  The workshop process that was used to identify the 'More Go' positioning is the BrandDay.co brand exploration day.

Nike Shox 'More Go' USA campaign (Nike Planning Director for US and Latin America at Wieden+Kennedy)


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