I think this is a creative way to catch the attention of an audience. This is a funny yet truthful message which supports the ad. Because of this catchy image, there's no need for much of a description or caption.
This is so simple, but such an effective advertisement! I love how the creator used the product to show that it's for at night by creating a moon with the lotion and its container. This is the type of thing I hope to accomplish with my degree. 31 Really Clever and Creative Print Ads