The idea of this advert is to manipulate the tabasco sauce into a bomb / explosion. The sauce is that hot it will literally blow up. This is to prove that this sauce is the best quality and the hottest.
What you think you see and hear may not be a true reflection of the inner life of from someone in trouble. It depends on how you look at it! Look for the hidden message. (Ad Campaign Finds A Surprising Way To Talk About Depression)