While I don't encourage people staring at people's asses, I think this is a really clever OOH. Although, I think he person viewing the ad on the back of someone's leg may end up squinting a little too hard and find themselves in an awkward position.
Almost all of us that have used Windows PCs have experienced the Blue Screen of Death, that error-message filled screen that halts the PC and is so unhelpful. Well, here’s an amazing infographic we’ve put together that explains all about these wondrous error screens, from facts about Windows BSoDs, to famous BSoDs in history, to what the error messages mean.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
A PR agent in Tokyo is trying to get attention in the advert-saturated capital by placing adverts on young women's thighs. Participants, who must be over 18, are recommended to wear miniskirts and long socks to draw attention to the campaigns. More than 3,000 women registered to give up their skin to become 'billboards'