Alternate reality games offer several educational advantages related to Web literacy and gaming. The collaborative nature of gameplay encourages teamwork and interpersonal skills, both for face-to-face and distance groups. ARGs teach a strong skepticism of digital information, based on the foundations of gameplay in puzzles and close examination of courses.
This is a super-immersive, amazing idea to get a whole community involved in a book! The Toronto Public Library held an alternate reality game to get people involved with Fahrenheit 451 - click through to read how! "Toronto Public Library Enters Alternate Reality (Gaming)" -- Library Journal