A$AP Rocky (born Rakim Mayers), American rapper & music video director. Born & raised in the New York City neighborhood Harlem, he is a member of the hip hop collective A$AP Mob, from which he adopted his moniker. He released his debut mixtape Live. Love. ASAP in 2011 to critical acclaim. His debut album Long. Live. ASAP was released on January 15, 2013, and was also well received by critics.