Pinterest • The world’s catalogue of ideas
from Walmart.com

AXE Excite Antiperspirant Stick, 2.7 oz, Multicolor

AXE Excite Antiperspirant Stick, oz, Multicolor

from Walmart.com

AXE Excite Body Spray for Men, 4 oz, Multicolor

from Walmart.com

AXE Excite Body Wash, 28oz Pump

Not only is this my favourite Axe (Lynx in the UK) ad to date, it is perhaps my overall favourite ad of the past few years. The decision to use a choir/orchestral version of the old techno song "Sexy Boy" is brilliant. Everything about the ad is just so... epic. Happy to hear that it recently won the Grand Prix for Creative Effectiveness at Cannes.

2