There are two times more Baby Boomers than there are Gen Xers, and they earn 47% of all income in the U.S. Here are some insights and statistics behind this key demographic target.
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And, . . . how cool is this -- a master list of Senior discounts -- and just for me (a Baby Boomer) -- 100 Discounts for Baby Boomers & Seniors
Baby Boomers. I repinned this from http://nowsourcing.com/2011/06/24/this-week-in-infographics/