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Bass logo

Continental Airlines logo Saul Bass    The cost of a Saul Bass logo  “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

Continental Airlines logo Saul Bass The cost of a Saul Bass logo “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

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Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.  Bass also designed some of the most iconic corporate logos in North America

Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. Bass also designed some of the most iconic corporate logos in North America

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Boys Club by Saul Bass. (1978) #logo #modernism #branding #logoarchive
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Saul Bass | 5. Continental Airlines, 1968 6. United Way, 1972 7. Minolta, 1978 8. Girl Scouts, 1978

Saul Bass | 5. Continental Airlines, 1968 6. United Way, 1972 7. Minolta, 1978 8. Girl Scouts, 1978

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