Continental Airlines logo Saul Bass    The cost of a Saul Bass logo  “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

The cost of a Saul Bass logo

Continental Airlines logo Saul Bass The cost of a Saul Bass logo “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

Lawry's logo. Original by Saul Bass and current. How photoshop has ruined good logo design.

Saul Bass logos: then and now

Lawry's logo. Original by Saul Bass and current. How photoshop has ruined good logo design.

Minolta (original design by Saul Bass in 1978, changed in 2003)

Saul Bass logos: then and now

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