BEEF RIB RUB RECIPE: ~ From: "About.Com." ~ Courtesy of DERRICK RICHES ~ Prep.Time: 10 min; Total Time: 10 min; Yield: Makes about 1 cup; Ingredients: (7). ~ This rub combines the flavors of sweet and heat. You can adjust the heat by using mild or medium chili powder. If you really want to make spice it up, then add an extra tablespoon of cayenne. This is a perfect rub for great BBQ Beef Ribs.