VICKY-This is an example of poster design, where metaphoric imagery has been adopted. For the composition, it was formed with the title and an image of a blood drop. The blood drop can convey the meaning of ‘denoting blood’. The picture of the blood drop was printed on a card. The use of card can express the meaning of ‘delivering’. Overall, the purpose of generating this poster is to circulate the blood donation campaign and encourage people to donate their blood.
Lots of premature babies need to have a blood transfusion during their stay in neonatal care. The blood transfusion may help the preemie to develop faster and feed more successfully which could ultimately lead to them going home sooner. It is estimated that 60,000 units of blood and 15,000 units of platelets are used on neonatal units every year in the UK. Can you help? www.blood.co.uk
Campagna di comunicazione per il World Blood Donor Day 2012. Non convince molto il legame tra donatore di sangue ed eroe. La donazione di sangue non ci rende eroi, solo esseri umani in ascolto delle necessità altrui
Blood Donation Campaign - Big Companies Dropped Letter A B and O from their Logos The letters A B and O went missing from logos and signs of the biggest companies in the world. The organization NHS Blood and Transplant and PR agency Engine Group launched the hashtag #MissingType campaign asking companies to drop the letters that signify blood types from their logos. This campaign aimed to warn about the 30% decrease in blood donors over the last decade and to encourage more people to…