What's the difference between a 'mission' and a 'vision'? What makes a 'purpose' different from a 'goal'? Award-winning author and strategist Marty Neumeier has developed a simple hierarchy to keep you straight.
Strong, enduring brands are built upon a rigorous understanding of themselves, their customers and the competitive marketing context. The following brand development strategy is one that I’ve used across different categories and industries with great success. It offers a process for going deep into