Testing the market before you release a product is a very good idea. It's a  step that a lot of people skip, and to be honest, it's not something that I  did in the beginning either, but now that I know better, it's very helpful.  It is especially important if you are creating a product that requires a  lot of upfront costs.   Here are some of the best ways to test the market before you go all-in with  a product line.  POP-UP SHOPS A pop-up shop is simply a temporary brick and mortar store…

Testing the market before you release a product is a very good idea. It's a step that a lot of people skip, and to be honest, it's not something that I did in the beginning either, but now that I know better, it's very helpful. It is especially important if you are creating a product that requires a lot of upfront costs. Here are some of the best ways to test the market before you go all-in with a product line. POP-UP SHOPS A pop-up shop is simply a temporary brick and mortar store…

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31 Days of Setting up Shop - "In this series I'll take you through my process of setting up shop, whether it be an etsy shop, a booth in a craft fair, or an actual 'brick and mortar' location."

31 Days of Setting up Shop - "In this series I'll take you through my process of setting up shop, whether it be an etsy shop, a booth in a craft fair, or an actual 'brick and mortar' location."

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Brick and Mortar | Rena Tom / retail strategy, trends and inspiration for creative businesses:
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Brick and Mortar | Rena Tom / retail strategy, trends and inspiration for creative businesses
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Are you thinking about taking that plunge into selling wholesale to brick and mortar stores? Check out this post for 7 steps to start selling wholesale!

Are you thinking about taking that plunge into selling wholesale to brick and mortar stores? Check out this post for 7 steps to start selling wholesale!

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When the mortar is firm to the touch, brush diagonally across it to remove any dry mortar crumbs. (Brushing in line with the joints can pull out the fresh mortar.) Then carefully sponge mortar residue off the brick faces. For the next three days, use a tarp to protect the soft joints from the sun, wind, or hard rain, and give the wall a daily misting to keep the brick and mortar moist.

When the mortar is firm to the touch, brush diagonally across it to remove any dry mortar crumbs. (Brushing in line with the joints can pull out the fresh mortar.) Then carefully sponge mortar residue off the brick faces. For the next three days, use a tarp to protect the soft joints from the sun, wind, or hard rain, and give the wall a daily misting to keep the brick and mortar moist.

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* *Update - May 2016 Some of you may have been watching Fixer Upper lately - you'll notice that  sweet ol' Joanna Gaines has used this EXACT method in some of the houses  that they've been renovating down in Waco. She calls it "German Smear" and  has been using it to change the looks of many homes this season. You're  welcome Jojo!  One of the first things I knew I wanted to do when we purchased our home  was to white-wash the brick. I wasn't sure what method I wanted to do  specifically but…

* *Update - May 2016 Some of you may have been watching Fixer Upper lately - you'll notice that sweet ol' Joanna Gaines has used this EXACT method in some of the houses that they've been renovating down in Waco. She calls it "German Smear" and has been using it to change the looks of many homes this season. You're welcome Jojo! One of the first things I knew I wanted to do when we purchased our home was to white-wash the brick. I wasn't sure what method I wanted to do specifically but…

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