Building a Brand is way different than building a business. You can plan to grow a business using all the normal methods; writing a business plan, growth strategy, setting sales goals, designing and creating products or services. But growing a brand is a completely different strategy. And growing the loyalty behind that brand is just a piece of the puzzle.
SBA's Business Plan Tool provides you with a step-by-step guide to help you get started. Not only can you save your plan as a PDF file, you can also update it at any time, making this a living plan to which you can often refer. You can also use your completed business plan to discuss next steps with a mentor or counselor from an SBA resource partner such as SCORE, a Small Business Development Center or a Women's Business Center.
The business plan is one of the greatest learning experiences an entrepreneur can encounter. Contrary to popular belief, the business plan is not for investors, or partners, or banks. The business plan is for you. It’s a special time for the entrepreneur to fully understand who they are, the viability of their idea, and the strategies they will use to turn their dream into a profitable reality.