CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

Details about CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886

CADBURY'S COCOA Strength & Staying Power for Athletes - Antique Advert 1886 | eBay

‘Cadbury Keep Team GB Pumped Parade’ campaign rallies support for the GB team. The virtual parade can be viewed within a Cadbury’s Facebook app, which allows users to create their own avatar to join the parade. �

‘Cadbury Keep Team GB Pumped Parade’ campaign rallies support for the GB team. The virtual parade can be viewed within a Cadbury’s Facebook app, which allows users to create their own avatar to join the parade.

Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Team Ireland athlete Paul Hession pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

Athletics Pavilion, also known as the Cadbury Cricket Pavillion and the Coronation Cricket Pavillion (it was given in commemoration of the coronation of King Edward VII), this impressive building was a gift to the Bournville Cricket Club (from whom, I don't know) and was opened in June 1902.

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

One of my favourite Mondelez PR activities: personalising Cadbury Dairy Milk bars with athletes names.

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939]  bournville1.jpg (800×555)

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

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