Calum Best arrives at ITV studios ahead of his interview with Lorraine Kelly on Thursday morning Read more: Follow us: @MailOnline on Twitter | DailyMail on Facebook

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Ladies man: Calum, 34, is the son of legendary British footballer George Best and splits his time between London and LA. He is pictured in London in September

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Calum Best, the son of the late George Best, has been snapped up as the face of Burton's AW15 campaign

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Calum, who came runner-up in Celebrity Big Brother, plans to expand his brand into fashion, food and health

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Who is Calum Best? Celebrity Big Brother 2017 housemate and George Bests son heres what we know

Calum Best is covered head-to-toe in intricate body art CBB 2017

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