Customers are always searching for the best deal and you want your dealership to be the first port-of-call when the time comes to make that purchase. Email marketing is perfect for car dealerships because it is low cost, can be neatly integrated into your other sales tactics and can provide tangible results; such as a list of email addresses of people who have clicked on a specific model or offer.

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An Inside Look At Used Car Dealership Metrics
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