Customers are always searching for the best deal and you want your dealership to be the first port-of-call when the time comes to make that purchase. Email marketing is perfect for car dealerships because it is low cost, can be neatly integrated into your other sales tactics and can provide tangible results; such as a list of email addresses of people who have clicked on a specific model or offer.
Dealers Already Offer The Apple Experience - The Apple Store mainly sells computers, phones and music players. Car dealerships sell cars. Everyone is just as, if not more, excited to get a new car as they are to get a new computer. If the Apple Store’s success secrets are being modeled by businesses nationally, and car dealerships have always been using similar steps, why is there such a distinction between the perceived experience of shopping at an Apple Store and that of a car dealership?
How Auto Dealers Can Use Social Media to Sell Cars #infographic
Which Review and Ratings Sites Should My Car Dealership Use? - Ultimately, all dealers who obtain what anyone would call "Success" in managing their dealership's business reputation will have a strategy and supporting tactical implementations of business process to communicate with their customers.