Cartier’s biggest and most risky move was introducing platinum over the traditional gold and silver as its preferred setting material. Platinum’s greater stability allowed more diamonds to be set in a piece in a small area and enabled the number of articlulations to be increased without endangering the global solidity of the piece. It was also tarnish-free. The availability of relatively cheap small diamonds from the new finds in South Africa, Cartier’s risk-taking paid off.

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