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How Cath Kidston lured in high-powered women with a passion for polka dots

Many of us spend our days staring at computer screens, but sipping coffee at our desks out of a flower-sprigged mug is bizarrely grounding, says entrepreneur Josephine Fairley, who explains the global phenomenon of Cath Kidston as sales break £100m.

A big mug for huge cup of tea or coffee to set you up for the day. Plenty of room for hot chocolate and a big pile of marshmallows, too.