Instead of using the classic "i" to spell out "time," the designer uses the hands on a clock. By utilizing this method, the designer is able to express time as more than just a simple word; associating it with clocks allows the audience to think of the true meaning of time rather than just the word.
Madewell striped open-back overlay dress From Madewell website "This striped sleeveless dress combines the look of a two-piece with the ease of a one-piece. Especially cool? The clever overlapping back detail reveals just a hint of skin (meaning you can show off a little back without revealing your bra)." Madewell Dresses Midi