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from The Next Web

RIM: We Are Not Pulling Out of the Consumer Market

Bold, but inaccurate: RIM says it’s not pulling out of the consumer market #blackberry #RIM

from Marketing Land

Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together

If you're a privacy advocate you might find it creepy or worrisome. But if you're a marketer, you might be thrilled by the moves that Facebook is making to

from TechCrunch

The Future Of Consumer Marketing Is Personal

The Trillion Dollar African American Consumer Market: Economic Empowerment or Economic Dependency? - See more at:

from HubPages

Broad Differentiation: Maintaining the Consumer's Market

Broad Differentiation,Consumer'S Market,Capturing Consumers,Maintaining,Strategy

from Hispanic Marketing Blog

New Digital Marketing Strategies in Consumer Marketing

Digital Market Strategies and the Future of Consumer Marketing - How Tesco became number 1 in online sales and is quickly reaching number one in sales in the country both online and off-line.


Market Segmentation Variables For Consumer Markets Strategy

Children’s visual memory of packaging: Journal of Consumer Marketing: Vol 20, No 5

Procter & Gamble conceived the business strategy of “Brand Management”. Brand management focused attention on product specialization and differentiation instead of business function. By distinguishing the qualities of each brand from all other P&G brands, each would avoid competing with one another by targeting different consumer markets with a different set of benefits. This was especially important in product categories where the company manufactured several competing brands, like laundry…