I chose this logo because it gets straight to the point of what it is selling. It is one of the few logos that have 'coffee' in the title so when people see 'coffee' and the colour scheme that it uses they will know it will most likely be costa coffee which makes it successful.
Costa Coffee Coolers, Costas answer to the Frappuccino. Now I prefer the Starbucks version because when I order this at Costa they put coffee grinds in it. Why? No, really why? It just meant there were lots of bitter lumps in my drink, not yummy. I've had a couple since and they haven't always had these grinds in, but I still don't trust them.