Championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
What is The Foreseeable Future of Content Marketing?
The importance of content marketing in the world of business cannot be overemphasized. Whatever image is projected about a product or service would go a long way in sealing customer loyalty or raking in profits. Over ninety percent of what is published online provides little or no valuable information. There has been a flurry of content across the Internet, adding little value to the reader.
Excellent Analytics Tip #17: Calculate Customer Lifetime Value. A focus on how to create longterm value for a company through obtaining customers that will be successful for them. A look at moving beyond clicks and to analyzing the customer lifetime value. 9/10