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The King Of Grunge Typography

david carson the use of typeography and the way the text overlap eachover giving it more of a feel of a poster design

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from Oh, okay.

Design Firm Report – David Carson Design

When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

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