How do you define your digital marketing strategy? There are 6 layers of defining your digital marketing strategy. (Infographic)

How do you define your digital marketing strategy? There are 6 layers of defining your digital marketing strategy. (Infographic)

Overview of "digital marketing" (note absence of call centers, salespeople, etc.).  Capturing non-digital "channels" is obviously critical all stages of decision process and directing prospects to the right channel is important in either shortening sales cycle or increasing segment LTV.  Avoid at your own risk.

Overview of "digital marketing" (note absence of call centers, salespeople, etc.). Capturing non-digital "channels" is obviously critical all stages of decision process and directing prospects to the right channel is important in either shortening sales cycle or increasing segment LTV. Avoid at your own risk.

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