Whether you're a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it's a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

Whether you're a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it's a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.

Mobile wallets may become the preferred payment method. #Infographic: 15 Digital Trends Getting the Most Online Buzz | Adweek

Mobile wallets may become the preferred payment method. #Infographic: 15 Digital Trends Getting the Most Online Buzz | Adweek

Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find.

Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find.

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