Want real results from social? Start paying. If you think your organic social media posts are delivering diminishing returns you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.  More Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares.

Want real results from social? Start paying.

Want real results from social? Start paying. If you think your organic social media posts are delivering diminishing returns you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing. More Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares.

A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as the volume of content grows. He called this concept “Content Shock”…

A few years ago, Mark Schaefer mapped the supply-and-demand of content marketing and predicted diminishing returns as the volume of content grows. He called this concept “Content Shock”…

Food for thought! Law Of Diminishing Returns Hits Social Media Companies #social

Law Of Diminishing Returns Hits Social Media Companies

Food for thought! Law Of Diminishing Returns Hits Social Media Companies #social

'Diminishing Returns' by Midnight Bantam 3 Piece Wall Art on Plaque Set

'Diminishing Returns' by Midnight Bantam 3 Piece Wall Art on Plaque Set

The Diminishing Returns of a College Degree - WSJ

The Diminishing Returns of a College Degree

The Diminishing Returns of a College Degree - WSJ

The Diminishing Returns of a College Degree -- In the mid-1970s, far less than 1% of taxi drivers were graduates. By 2010 more than 15% were.

The Diminishing Returns of a College Degree

The Diminishing Returns of a College Degree -- In the mid-1970s, far less than 1% of taxi drivers were graduates. By 2010 more than 15% were.

Moving beyond a world of diminishing returns. Great companies scale LEARNING -- not just OPERATIONS - HBR

Great Businesses Scale Their Learning, Not Just Their Operations

Moving beyond a world of diminishing returns. Great companies scale LEARNING -- not just OPERATIONS - HBR

The Diminishing Returns of a College Degree - WSJ

The Diminishing Returns of a College Degree

The Diminishing Returns of a College Degree - WSJ

ORIGIN - Cascading Failures, Diminishing Returns (OFFICIAL LYRIC VIDEO)

ORIGIN - Cascading Failures, Diminishing Returns (OFFICIAL LYRIC VIDEO)

If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.

Want real results from social? Start paying.

If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.

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