Audrey L. Fall Section In this commercial, Dove empowers women around the world and makes them rethink the term 'beautiful." This commercial is effective in changing behaviors. It shares stories as discussed in the SUCCESs model, which help make it stick.
DOVE "Evolution" by David Hayman. DOVE "Evolution" This video for Dove's Self-Esteem fund shows what goes into making the images we see on advertising. As discussed in the course photoshop can heavily distort and image making the model look much different than they do in real life
Selfie "The things that made them different made them unique and that made them beautiful...beauty is being strong and being brave and being happy with yourself..." Student at Great Barrington, Massachusetts - #BeautyIs Project
Presenting race and ethnicity with Dove Commercial. I like this one because it shows all woman, despite race, as being the same type of person. Strong, independent, beautiful, etc. It takes away the stereotype.
Brilliant and compelling: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Advertisers are identifying and promoting their brands with social causes. This is definitely a trend. We saw this a few years ago with Dove commercials that promoted natural beauty and self esteem for girls. Social responsibility is especially important to millennials. The question is Will Audi sell more cars? What do you think? Audi has already publicly supported equal pay, and established a graduate internship program requiring 50% female enrollment.