Beauty is learning to love yourself inside and out. At some point in our lives, most of us have tried to change our bodies because we're unhappy with our appearance. But what if we put all that time and effort into accepting—and even loving—our bodies as they are? Loving your body can help you feel less anxious and dissatisfied and more calm and content.
Dove’s latest ad campaign calls for women around the world to renounce the media’s narrow, unattainable standards of beauty and replace them with a message of female empowerment. “Choose Beautiful” is the latest iteration of Dove’s polarizing yet phenomenally successful “Movement for Self-Esteem”, called “Campaign for Real Beauty” until 2010
Brilliant and compelling: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.