Some brands, like Dulux paint, have a mascot that can be used in advertising and at the retail level to attract the attention of shoppers. SAM Sales and Marketing ran a Dulux promotion in K - Mart where the Dulux dog was displayed in the paint section. Customers who purchased Dulux paint could enter to win the life - sized Dulux dog from the display. Post promotion feed - back was very positive. Kids and parents loved the Dulux dog and paint sales were strong as a result.