Edward R Murrow was offered the job of the news cast CBS - Which was the largest network at the time in the United States l. When he became the "face" of reporting or invented the idea of broadcast journalism was when he moved to London in 1937 to become the networks chief correspondent. He oversaw what we know today as foreign broadcasting as well.
Edward R. Murrow (born Egbert Roscoe Murrow) was an American broadcast journalist. He first came to prominence with a series of radio news broadcasts during World War II, which were followed by millions of listeners in the United States and Canada. A pioneer of television news broadcasting, Murrow produced a series of TV news reports that helped lead to the censure of Senator Joseph McCarthy.