Natural selection is the differential survival and reproduction of individuals due to differences in phenotype. It is a key mechanism of evolution, the change in heritable traits of a population over time.
The Selfish Gene by Richard Dawkins, 1976: A gene centered view of evolution. Dawkins also coined the term meme, a unit of human cultural evolution analogous to the gene, suggesting that such "selfish" replication may also model human culture, in a different sense.' Memetics subsequently became a study of cultural information transfer. via wikipedia #Richard_Dawkins #The_Selfish_Gene #Evolution #Meme #Books