Herbalife Review - Herbalife Scam? Herbalife is a multi-level marketing company that markets its product using distributors. The company sells nutrition, weight loss and skin-care products. Herbalife was founded in 1980 by Mark Hughes, who originally started selling nutritional and weight loss products out of the trunk of his car. As of December of 2012, Herbalife now markets it’s products across 88 countries.